Skip to content

Diwali And Diamonds, Festive Is Boosting The Diamond Jewellery Business

Culture is a significant part of people's life, as seen by the increased buying of diamond jewellery.

Diamonds have been a sign of love, happiness, and power throughout history, and no symbol has the same wonder, originality, and beauty as a real diamond. As the economy continues to develop at a rapid pace, we are quite positive about the upcoming holiday season and beyond for the diamond and jewellery business.

Consumer morale has improved significantly, and compared to the previous two seasons, large public festivities have returned, and consumers' attitude has improved and they are anxious to rejoice. Given this positive environment, consumer spending has naturally increased as the sector emerges from the shadows of the epidemic. While the general climate has fostered a favourable attitude, there are additional reasons why demand for diamonds has increased.

Because there is pent-up demand for jewellery, this holiday season is witnessing particularly strong spending patterns, driving the pace of diamond jewellery buying. Multiple patterns, particularly large-sized diamonds, are in high demand. With the holidays in full gear, we are seeing a definite preference and demand for diamonds over other luxury products among customers. We are witnessing a strong increase in consumer sentiment among the younger generation as a result of their high discretionary income, fast mobility, and improved standard of life, all enabled by solid economic growth.

Diamonds are given to celebrate great occasions and life celebrations. Diamonds are a terrific alternative to offer to everyone, whether it is for marriage, giving, celebrating a milestone like the first job, hitting great heights like operating a company, etc. A diamond is a stunning sign of long-cherished partnerships, and such occasions must be recognised with a present that is similarly distinctive and precious - unquestionably the diamond. Marriage is one such event, as we enter into a lifelong relationship and seek blessings to live a happy and full life. The presence of diamonds elevates the worth of every occasion.


Billionaire Laurence Graff paid a record-breaking $46.1 million for a magnificent vivid pink diamond weighing 24.78 carats. Originally owned by his competitor Harry Winston, it now carries graff’s name and is a part of the legendary collection of rare diamonds.

We usually advise brilliant round diamonds with a cut grade of very good, ideal, or super ideal for engagement rings (also known as hearts and arrows). A high cut grade maximises a diamond’s beauty for a given carat weight.


It’s crucial to have a concept of what you might prefer before starting your search because it will enable you to focus on fewer of the many engagement ring possibilities that are now available. Also, when you initially start browsing, it helps to have a few distinct design concepts and the overall budget because the variety can be overwhelming.

Here are Engagement Ring Trends 2023:

1. Modern Art-Deco
2. Colored Stones
3. Lab-Grown Diamonds
4. East-West Settings
5. Multiple Large Stones

The traditional round diamond form, which is the most common, may come to mind when you think of diamonds. But if you want something different, a tonne of alternative forms may be found to suit your unique taste and style. Each diamond shape has its own fire and brilliance because they are cut to different standards, altering how they reflect light.

The most popular kinds of diamonds are listed below:

1. Round Brilliant Cut Diamonds
2. Princess-Cut Diamonds
3. Marquise-Cut Diamonds
4. Cushion-Cut Diamonds
5. Emerald-Cut Diamonds
6. Radiant-Cut Diamonds
7. Pear-Shaped Diamonds
8. Oval Diamonds
9. Asscher-Cut Diamonds