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Ada Diamonds Has Completed Its Funding Round

Valor Equity Partners' early-stage investment firm, Valor Siren Ventures, sponsored a Series A fundraising round for Ada Diamonds, which bills itself as the "first premium retailer" of laboratory-grown diamonds.

The amount invested was not made public. Ada Diamonds, which specialises in handmade engagement rings and wedding jewellery, also has three physical showrooms in San Francisco, New York City, and Austin, Texas. "At our core, we are a tech-enabled jeweler," Ada cofounder and CEO Jason Payne tells JCK. The funds will be used to expand our technical infrastructure, allowing us to deliver bespoke jewellery at scale, launch innovative new product lines, and open new showrooms." "One of our strategic goals is to produce educational content to explain the growing difference between high-quality lab diamonds and goods grown as quickly and cheaply as possible," he continues.

"While the number of growers and lab diamonds has increased in recent years, we continue to face supply scarcity in quality material," said cofounder and director of sales Lindsay Reinsmith in a statement. Reinsmith claims to have personally examined 15,000 certified lab diamonds. Valor Equity Partners has made investments in a variety of companies, including Tesla, SpaceX, SolarCity, Reddit, Gopuff, Misfits Market, and Addepar. Valor Siren Ventures works with startups in retail, retail technology, food, food technology, and sustainability.

"We chose Valor for their deep experience scaling operations of category defining startups," Payne wrote on LinkedIn. "We look forward to substantially growing and improving the Ada Diamonds experience in the years ahead." "We believe lab diamonds will play a significant role in the future of fine jewelry," said Jon Shulkin, co-founder of Valor Equity Partners and fund manager for Valor Siren Ventures.


Billionaire Laurence Graff paid a record-breaking $46.1 million for a magnificent vivid pink diamond weighing 24.78 carats. Originally owned by his competitor Harry Winston, it now carries graff’s name and is a part of the legendary collection of rare diamonds.

We usually advise brilliant round diamonds with a cut grade of very good, ideal, or super ideal for engagement rings (also known as hearts and arrows). A high cut grade maximises a diamond’s beauty for a given carat weight.


It’s crucial to have a concept of what you might prefer before starting your search because it will enable you to focus on fewer of the many engagement ring possibilities that are now available. Also, when you initially start browsing, it helps to have a few distinct design concepts and the overall budget because the variety can be overwhelming.

Here are Engagement Ring Trends 2023:

1. Modern Art-Deco
2. Colored Stones
3. Lab-Grown Diamonds
4. East-West Settings
5. Multiple Large Stones

The traditional round diamond form, which is the most common, may come to mind when you think of diamonds. But if you want something different, a tonne of alternative forms may be found to suit your unique taste and style. Each diamond shape has its own fire and brilliance because they are cut to different standards, altering how they reflect light.

The most popular kinds of diamonds are listed below:

1. Round Brilliant Cut Diamonds
2. Princess-Cut Diamonds
3. Marquise-Cut Diamonds
4. Cushion-Cut Diamonds
5. Emerald-Cut Diamonds
6. Radiant-Cut Diamonds
7. Pear-Shaped Diamonds
8. Oval Diamonds
9. Asscher-Cut Diamonds