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Jenny Packham’s Helzberg Diamonds Collection Features Platinum Settings For Lab-Grown Diamonds

Helzberg Diamonds collaborated with British fashion designer Jenny Packham in 2021 to launch a new, unique collection of wedding jewellery that used lab-grown diamonds set in platinum.

Earlier this year, the collaboration gave birth to a limited capsule of honeybee-inspired designs with lab-grown yellow diamonds, reputedly the first of its kind. As lab-grown diamonds continue to gain popularity among customers, the use of platinum for the bulk of the line's goods is of particular importance. Though proponents of lab-grown diamonds claim that there is virtually no difference between natural and lab-grown stones, consumers often see them as a more cost-effective option. The use of platinum for the majority of the collection's settings elevates it to the level of Packham's iconic, glamorous design. It demonstrates the ability of lab-grown gems to be just as luxurious as their natural counterparts.

Julie Yoakum, Helzberg's president and chief merchandising officer, speaks to JCK about the collection's reception, its use of platinum, and why consumers choose platinum for engagement rings. How has the Jenny Packham line been received by customers? This exclusive collection has clearly struck a chord with our customers. This stunning collection is made up of completely colourless lab grown diamonds set in platinum.

Why are lab-grown diamonds used in this collection? We were the first to debut this type of designer line as leaders in lab-grown diamonds. Jenny Packham's elevated aesthetic, combined with stunning lab-grown diamonds, was the ideal combination for this special wedding collection available only at Helzberg. Many people choose lab-grown diamonds because they are less expensive. I'm sure the platinum settings add gravitas and elegance to the lovely rings, but platinum is often more costly than, example, 18k gold. What motivated the decision to utilise just platinum?

Lab-grown diamonds undoubtedly provide more sparkle for the money. Platinum is a magnificent and long-lasting metal noted for its outstanding rarity and purity. Platinum is a perfect match for the stunning colourless lab-grown diamonds in this collection. Beautiful design, reasonable pricing, high quality, and overall value are all important to our customers.

What has been the collection's most popular style? Esme [pictured at top] is our most popular style. This classic oval engagement ring has a 1 carat centre stone with a scalloped halo. How do your platinum sales for engagement rings and fashion jewellery compare to other metals? Customers are increasingly choosing platinum for engagement and wedding rings because they recognise the intrinsic value of this rare and enduring precious metal.


Billionaire Laurence Graff paid a record-breaking $46.1 million for a magnificent vivid pink diamond weighing 24.78 carats. Originally owned by his competitor Harry Winston, it now carries graff’s name and is a part of the legendary collection of rare diamonds.

We usually advise brilliant round diamonds with a cut grade of very good, ideal, or super ideal for engagement rings (also known as hearts and arrows). A high cut grade maximises a diamond’s beauty for a given carat weight.


It’s crucial to have a concept of what you might prefer before starting your search because it will enable you to focus on fewer of the many engagement ring possibilities that are now available. Also, when you initially start browsing, it helps to have a few distinct design concepts and the overall budget because the variety can be overwhelming.

Here are Engagement Ring Trends 2023:

1. Modern Art-Deco
2. Colored Stones
3. Lab-Grown Diamonds
4. East-West Settings
5. Multiple Large Stones

The traditional round diamond form, which is the most common, may come to mind when you think of diamonds. But if you want something different, a tonne of alternative forms may be found to suit your unique taste and style. Each diamond shape has its own fire and brilliance because they are cut to different standards, altering how they reflect light.

The most popular kinds of diamonds are listed below:

1. Round Brilliant Cut Diamonds
2. Princess-Cut Diamonds
3. Marquise-Cut Diamonds
4. Cushion-Cut Diamonds
5. Emerald-Cut Diamonds
6. Radiant-Cut Diamonds
7. Pear-Shaped Diamonds
8. Oval Diamonds
9. Asscher-Cut Diamonds