Carolina Cordon-Bouzan, the brand’s up-and-coming jewellery designer and Creative Director, designed MONTSERRAT New York’s portfolio, which comprises items for millennial and Gen-Z consumers, whose taste and disposable money differ. “When I develop goods for our consumers, I definitely keep longevity in mind—both in our materials and in our designs,” Cordon-Bouzan explained. “I want to ensure that no matter how much you invest, we grow with you and give a level of excellence that is unrivalled in the modern lab-grown jewellery market.”
Cordon-Bouzan established MONTSERRAT New York with two generations of jewellery experience. Not only is “MONTSERRAT” Cordon-Bouzan’s grandmother’s name, but her paternal grandfather had his own D. Bouzan Jewelers on the corner of 48th Street and Madison Avenue in New York, just four blocks from the current MONTSERRAT New York offices.
Gayle Yelon, co-founder and CMO, adding, “Carolina’s contributions to design are the heart of our work. What we want for the brand is for our customers to understand the history behind each of these objects. We want to accomplish so through an omnichannel approach this year and into next. We will expand the brand and scale the business significantly with engaging in-person events, retail locations and pop-ups, our strong ecommerce platform, and data-driven information derived from our customer base, particularly in our lab-grown diamond category.” Yelon’s expertise is in strategic business scaling methods, having graduated from Burch Creative Capital, where she learned from veteran retailer and VC investor Chris Burch.
On December 3rd, MONTSERRAT New York will bring their lab-grown diamond pieces and other best sellers from their collection to Bloomingdale’s 59th Street in New York City, accompanying their pop up in the Holiday Carousel. Customers will be able to meet Cordon-Bouzan and Yelon and ask them questions about their company and the pieces that will be offered. This is also a method for MONTSERRAT New York to reach new audiences, since retail foot traffic in New York is forecast to increase by 6-8% year on year from 2021, according to the National Retail Federation, with a projected $960.4B in revenue between November and December.
Bloomingdale’s is known for its originality and fashion curation, and it offers a distinct product mix that includes contemporary emerging brands, premium luxury designers, and coveted private labels in fashion, beauty, home, and more.
Even though Bloomingdale’s had a larger assortment in-store, the online selections were comparable, and Nordstrom offered more benefits such as curbside pickup and free delivery. Nordstrom was also a nicer place to shop since it was cleaner and more organised.
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