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MONTSERRAT New York Brings Lab-Grown Diamonds To Holiday Shoppers

Last month, MONTSERRAT New York expanded its retail reach with a pop-up at Bloomingdale's 59th Street store and online.
Model wearing MONTSERRAT Lab-Grown Diamonds collection.

The brand brings a modern take on diamond jewelry to the millennial and Gen-Z consumer. The lab grown diamond market is expected to grow at a CAGR of 9% over the next five years. MONTSERRAT New York will bring their lab-grown diamond pieces and other best sellers from their collection to shoppers IRL at Bloomingdale's 59th Street in New York City on December 3rd.

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Carolina Cordon-Bouzan, the brand’s up-and-coming jewellery designer and Creative Director, designed MONTSERRAT New York’s portfolio, which comprises items for millennial and Gen-Z consumers, whose taste and disposable money differ. “When I develop goods for our consumers, I definitely keep longevity in mind—both in our materials and in our designs,” Cordon-Bouzan explained. “I want to ensure that no matter how much you invest, we grow with you and give a level of excellence that is unrivalled in the modern lab-grown jewellery market.”

Cordon-Bouzan established MONTSERRAT New York with two generations of jewellery experience. Not only is “MONTSERRAT” Cordon-Bouzan’s grandmother’s name, but her paternal grandfather had his own D. Bouzan Jewelers on the corner of 48th Street and Madison Avenue in New York, just four blocks from the current MONTSERRAT New York offices.

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MONTSERRAT Lab Grown Diamonds

Gayle Yelon, co-founder and CMO, adding, “Carolina’s contributions to design are the heart of our work. What we want for the brand is for our customers to understand the history behind each of these objects. We want to accomplish so through an omnichannel approach this year and into next. We will expand the brand and scale the business significantly with engaging in-person events, retail locations and pop-ups, our strong ecommerce platform, and data-driven information derived from our customer base, particularly in our lab-grown diamond category.” Yelon’s expertise is in strategic business scaling methods, having graduated from Burch Creative Capital, where she learned from veteran retailer and VC investor Chris Burch.

On December 3rd, MONTSERRAT New York will bring their lab-grown diamond pieces and other best sellers from their collection to Bloomingdale’s 59th Street in New York City, accompanying their pop up in the Holiday Carousel. Customers will be able to meet Cordon-Bouzan and Yelon and ask them questions about their company and the pieces that will be offered. This is also a method for MONTSERRAT New York to reach new audiences, since retail foot traffic in New York is forecast to increase by 6-8% year on year from 2021, according to the National Retail Federation, with a projected $960.4B in revenue between November and December.

Bloomingdale’s is known for its originality and fashion curation, and it offers a distinct product mix that includes contemporary emerging brands, premium luxury designers, and coveted private labels in fashion, beauty, home, and more.

Even though Bloomingdale’s had a larger assortment in-store, the online selections were comparable, and Nordstrom offered more benefits such as curbside pickup and free delivery. Nordstrom was also a nicer place to shop since it was cleaner and more organised.

At Truoosh, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. All product details reflect the price and availability at the time of publication. If you buy something we link to on our site, Truoosh may earn commission.

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Billionaire Laurence Graff paid a record-breaking $46.1 million for a magnificent vivid pink diamond weighing 24.78 carats. Originally owned by his competitor Harry Winston, it now carries graff’s name and is a part of the legendary collection of rare diamonds.

We usually advise brilliant round diamonds with a cut grade of very good, ideal, or super ideal for engagement rings (also known as hearts and arrows). A high cut grade maximises a diamond’s beauty for a given carat weight.

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It’s crucial to have a concept of what you might prefer before starting your search because it will enable you to focus on fewer of the many engagement ring possibilities that are now available. Also, when you initially start browsing, it helps to have a few distinct design concepts and the overall budget because the variety can be overwhelming.

Here are Engagement Ring Trends 2023:

1. Modern Art-Deco
2. Colored Stones
3. Lab-Grown Diamonds
4. East-West Settings
5. Multiple Large Stones

The traditional round diamond form, which is the most common, may come to mind when you think of diamonds. But if you want something different, a tonne of alternative forms may be found to suit your unique taste and style. Each diamond shape has its own fire and brilliance because they are cut to different standards, altering how they reflect light.

The most popular kinds of diamonds are listed below:

1. Round Brilliant Cut Diamonds
2. Princess-Cut Diamonds
3. Marquise-Cut Diamonds
4. Cushion-Cut Diamonds
5. Emerald-Cut Diamonds
6. Radiant-Cut Diamonds
7. Pear-Shaped Diamonds
8. Oval Diamonds
9. Asscher-Cut Diamonds