Gold jewellers in Dubai say that personalised designs are also becoming a vogue among shoppers in the post-pandemic period. Demand for traditional jewellery still holds good, but there is a shift in preference for bold patterns, especially from the younger customers. Investment in gold has also shot up amongst both young and old investors.
While conventional jewellery remains popular, gold jewellers in Dubai report that youthful consumers are more interested in diamond jewellery and other metals such as platinum, silver, rose gold, and white gold. According to gold jewellers in Dubai, bespoke designs are also growing popular among buyers in the post-pandemic period.
According to Ramesh Kalyanaraman, executive director of Kalyan Jewellers, the jewellery choices of younger customers are always altering, affected by affordability, simplicity, cultural trends, and the rising popularity of all-season jewellery.
“This has resulted in a significant shift in customer preferences toward alternative metals such as platinum, silver, rose gold, and white gold, as well as luxury items like as diamonds set with emerald, sapphire, or ruby,” Kalyanaraman explained.
According to Chirag Vora, director of Bafleh Jewellers, 2022 would see a lot of demand for smaller jewellery in different gold colours such as rose, yellow, and white.
“Tricolor or multicolor gold jewellery is currently popular. “People prefer a little Minakari work,” Vora added.
Jewellery sales increased in 2022 as the economy recovered and visitor arrivals increased dramatically, with several businesses reporting double-digit increases. They also confirmed that pre-pandemic gold jewellery transactions occurred last year.
While demand for traditional jewellery remains strong, according to John Paul Alukkas, general director, worldwide operations, Joyalukkas Group, there is a trend in taste for bright designs, particularly among younger clients.
“There is also a predilection for diamond jewellery in addition to jewellery with precious stones. Personalised designs are also popular. Fine and stylish jewellery will be popular in the next years,” Alukkas stated.
Customers choosing diamond jewellery over gold jewellery, according to Shamlal Ahamed, Managing Director-International Operations, Malabar Gold & Diamonds, is one of the most significant industry trends occurring.
“There has been a constant growth of millennials throughout our consumer base, preferring to buy fashionable and lightweight jewellery in the lifestyle category as opposed to hefty items. “Investment in gold has also increased among both young and old investors as gold maintains its status as a safe-haven investment,” he said.
According to Anil Dhanak, managing director of Kanz, consumers in Dubai are spoilt for choice when it comes to jewellery buying due to the sheer quantity of merchants.
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