Amish Shah, the founder of ALTR Created Diamonds, has announced the creation of J’evar, a new purpose-driven fine jewellery company. Dedicated to harnessing the power of technology to move the diamond industry towards a future where sustainability and beauty are not mutually exclusive.
J’evar jewellery is inspired by art and architecture and is intended to be both wearable and relevant, fusing the traditional with the contemporary with an obsessive attention to detail.
In keeping with J’evar’s brand promise of radical transparency, the company is excited to reveal their process for manufacturing lab-grown diamonds. To provide a refreshing openness to products rare in the industry, the J’evar objective of creating sustainable elegance necessitates a design and transparency driven brand. When modern jewellery buyers inquire about the sources of diamonds and metals before making a purchase, the origins of J’evar’s fine jewellery components are not a secret.
J’evar only employs Type IIa diamonds, the purest type on the planet, with colour ranging from D-G and clarity ranging from VVS-VS, implying that the quality of a J’evar diamond, as defined by the combination of the gem’s colour and clarity, is higher than the minimum of other fine jewellery luxury brands. Jevar diamonds glitter with a ferocity that far exceeds most diamonds, thanks to the extraordinary cutting expertise supplied by the House of ALTR, which gives incomparable beauty, scintillation, and refraction.
Customers no longer have to choose between exquisite fine jewellery and ethically sourced materials when purchasing fine jewellery. J’evar is redefining fine jewellery by blending artisanal craftmanship with sophisticated technological components such as lab produced diamonds and ecologically friendly recycled metals.
“J’evar is a groundbreaking fine jewellery brand dedicated to developing sustainable and beautiful jewellery,” Amish Shah, J’evar’s founder, says. “We are happy to announce the debut of our new brand, kindling a new vision for exquisite jewellery with lab grown diamonds, under the creative leadership of world-renowned marketing Guru, David Lipman.”
J’evar is adamant about upholding the greatest standards of social and ethical behaviour, as well as environmental care. Unlike earth-mined diamonds, which require disturbing around 100 square feet of land for one carat, J’evar’s jewelry-making procedures do not disrupt an inch of soil. J’evar’s online store is powered by renewable energy, and even shipping is designed to be carbon neutral.
Purity is more than a phrase at J’evar; it is a standard of beauty that is interwoven into every phase of production and design. We are committed to making a beneficial influence on the environment, from water conservation to recycled metals to transportation practises. J’evar is Conscience Jewelry.
Visit www.jevar.co to discover more about J’evar and shop for their new sustainable and gorgeous lab-grown diamond fine jewellery collections, which include the Beating Hearts Collection, Lotus Petals Collection, and Elements. Diamond Necklaces and Pendants, Diamond Bracelets, and Diamond Earrings are all part of these collections.
Diamonds are created rather than born. J’evar is a luxury fine jewellery company influenced by art and architecture, noted for artisanal craftsmanship, unique designs, and high gem quality. J’evar employs the best Type IIa Lab Grown diamonds that refract light with unrivalled beauty and luminosity, grown with renewable energy by harnessing solar power and sourced exclusively from the House of ALTR.
Jevar, as a purpose-driven business, is committed to sustainability, employing recycled metals and carbon-neutral processes in accordance with GHG Protocol Scope 1 and 2. J’evar is blending the old with the contemporary, with obsessive attention to detail, making high luxury jewellery that takes creativity to unrivalled heights where there is no compromise between sustainability and beauty. Inspired by India’s rich jewelry-making tradition. J’evar creates jewellery with a conscience, incubated in the splendour and vitality of New York.
Diamonds are created rather than born. J’evar is a luxury fine jewellery company influenced by art and architecture, noted for artisanal craftsmanship, unique designs, and high gem quality. J’evar employs the best Type IIa Lab Grown diamonds that refract light with unrivalled beauty and luminosity, grown with renewable energy by harnessing solar power and sourced exclusively from the House of ALTR.
Jevar, as a purpose-driven business, is committed to sustainability, employing recycled metals and carbon-neutral processes in accordance with GHG Protocol Scope 1 and 2. J’evar is blending the old with the contemporary, with obsessive attention to detail, making high luxury jewellery that takes creativity to unrivalled heights where there is no compromise between sustainability and beauty. Inspired by India’s rich jewelry-making tradition. J’evar creates jewellery with a conscience, incubated in the splendour and vitality of New York.
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