Rolex has introduced a new collection of Day-Date 36 models with decorative stone dials as part of its catalog updates at Watches and Wonders this year. The brand has always been known to take some creative freedom with its Day-Date models, and the latest collection continues to do so. Each of the three models features a unique decorative stone dial set within a precious metal case that is accentuated with diamond details.
Despite the update, the Day-Date still retains its archetypal silhouette and comes in three separate selections, each in 18kt Everose gold, yellow gold, and white gold. The models are consistent in having a sparkling bezel set with 52 brilliant-cut diamonds, while the case is secured by the iconic three-piece link President bracelet with a concealed Crownclasp that blends aesthetics and function.
Framing the Everose gold, yellow gold, or white gold case is a green aventurine, carnelian, and turquoise dial, respectively. Each stone has unique compositional elements that are celebrated in the design rather than hidden. The green aventurine has a finely crystallized surface, the warm orange carnelian has varying lines throughout, and the turquoise has a naturally veiny texture. All three models also have diamond accents on the hour markers and Roman numeral VI and IX indices, highlighting the glamourous bezel motif. The design is completed with a date window at 3 o’clock and an aperture displaying the day at 12 o’clock.
Powering the trio of watches is the manufacture caliber 3255, a self-winding movement capable of indicating the hour, minute, seconds, day, and date. The mechanism also offers a stop-seconds function for precise time setting, and a power reserve of approximately 70 hours generated by a perpetual rotor that allows for bidirectional self-winding. Pricing for each of the new Rolex Day-Date 36 models is available upon request. The design is an intriguing and unexpected juxtaposition between the decorative stones, diamond accents, and precious metal case, emphasizing the dynamism of Rolex design.
Rolex watches are popular for several reasons. Firstly, they are renowned for their quality and precision, as Rolex invests heavily in research and development to create accurate and reliable timepieces. Additionally, Rolex has built a reputation for creating timeless and elegant designs that appeal to a wide range of people, from celebrities to professionals to collectors. The brand also maintains exclusivity by controlling production and distribution, creating a sense of rarity and prestige around their watches. Finally, Rolex’s long history and association with luxury and success have cemented its status as a status symbol and coveted accessory.
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