It was a debut that the world will never forget. Alia Bhatt made her first appearance at the iconic MET Gala in New York wearing an Atelier Prabal Gurung ivory silk tulle and satin-face organza ball gown with an exaggerated basque waist, adorned with hand-beaded pearls and scintillating diamond jewellery from Malabar Gold & Diamonds, the sixth-largest jewellery retailer globally with 310+ showrooms across 10 countries.
In line with the night’s theme, ‘In honour of Karl’, a tribute to the legendary German designer Karl Lagerfeld, Alia, the brand ambassador of Malabar Gold & Diamonds, wore a diamond ring designed by the celebrated jewellery designer Alice Cicolini.
The knuckle duster was painstakingly handcrafted by master artisans from Malabar Gold & Diamonds and was created around a 2.21-carat rose-cut solitaire surrounded by tapered, baguette and round diamonds, with a tassel of pearls while the other hand had rings in beautiful uncut diamonds. The artistic brilliance of handcrafted jewellery perfectly complemented Alia’s Met Gala pure white princess gown that had a long train, with every inch of its bodice drenched in pearls.
Be it acting or fashion, Alia has been at the forefront of glamour and talent. After making her acting debut in 2012, Alia has delivered several blockbusters and garnered praise from critics and the public. And to all this, she has added more shine by becoming the brand ambassador of Malabar Gold & Diamonds.
The signing of Alia as the brand ambassador will bring a new global outlook to the brand as they set their eyes on new markets such as the UK, Australia, Canada, South Africa, Egypt, Bangladesh, Turkey, and New Zealand, as well as strengthening their presence in major Indian cities.
“I am delighted to be the face of a global brand such as Malabar Gold & Diamonds. Having witnessed first-hand their acceptance amongst Indians and Indian sub-continental audience, the immense success they have reaped abroad should be a source of great pride for us and I am humbled to be a part of the Malabar family,” Alia had said soon after signing up as the brand’s new face.
“We are very excited to welcome Alia Bhatt into the Malabar Family. Over the years, our brand ambassadors have played an instrumental role in elevating our brand’s status in the eyes of our customers, and we are looking forward to taking Malabar Gold & Diamonds to new heights with Alia Bhatt as the face of the brand.
Our goal is to be crowned as the world’s largest jewellery retailer by crafting, promoting and selling jewellery that is an intersection of Indian art, culture, tradition, heritage, and Alia Bhatt, both as an actor and as a person, perfectly represents what we are striving to achieve,” said Malabar Group Chairman, M.P. Ahammed about the collaboration.
Alia Bhatt is an Indian actress and singer who works in Hindi films. She was born on March 15, 1993, in Mumbai, India, to parents who are both involved in the Indian film industry. Alia made her acting debut in 2012 with the film “Student of the Year” directed by Karan Johar, which was a commercial success and established her as a leading actress in Bollywood.
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