Diamonds Do Good, a non-profit grant-making organisation, has launched a new signature bracelet in collaboration with model and entrepreneur Flaviana Matata. The bracelet's proceeds will go toward education and entrepreneurship training for young girls in Tanzania, where Flaviana was born and raised.
Only Natural Diamonds was present behind the scenes at the new bracelet campaign photoshoot with Flaviana, fellow model Nicola Breytenbach, and renowned photographer Anthony Friend.
Flaviana called the collaboration with Diamonds Do Good a "no-brainer." Flaviana has long been a goodwill ambassador for Diamonds Do Good. DDG has been a consistent supporter of her charitable organisation, The Flaviana Matata Foundation, which works to "empower girls through education.
She decided to use her platform for good after becoming a model, focusing on girls because "in underserved communities, families prioritise the education of boys, and girls are left behind." I simply wanted to open doors for them. "My community has given me so much, and I just wanted to give back," Flaviana says.
The Flaviana Matata Foundation aims to create a circle of success in the lives of those it touches. "The girls the foundation puts through college will come back to their community and help other girls get the same opportunity," Flaviana explains.
At the photo shoot, photographer Anthony Friend explains how he used clay to "paint" the bodies of both models, resulting in the stunning images that comprise the campaign. "As an African photographer, I use clay to symbolise my roots," Anthony explained.