The Market For Diamond Jewelry Is Being Driven By Millennials And Gen-Z Consumers
24 / 4 / 2023
Millennials and Gen-Z consumers are becoming an increasingly important driving force behind the diamond jewellery...
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market as they account for a significant share of the consumer base.
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These consumers have distinctive preferences, seeking unique and individual products that align with their values...
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such as sustainability and ethical production.
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They are willing to pay higher prices for such products, and luxury brands must adapt to their changing lifestyles and interests.
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The millennial mindset is a global phenomenon, and the diamond industry must engage with this generation effectively
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to sustain interest and ensure the continued relevance of diamonds as a luxury item.
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